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Partner Model & Monetization

In the white-label model, the platform owns the technology and the base rate, while the partner owns the brand, the traffic, and the final price shown to the client. This page explains how a partner earns on every exchange and what the revenue consists of.

Division of roles

Party Responsible for
Platform Hosting and availability, market rate sources, on-demand rate calculation, merchants and payment infrastructure, security, updates
Partner Brand and domain, direction and markup configuration, reserves, client support, marketing, monitoring service listings

How a partner earns

The partner receives rate feeds from the platform with the platform fee already included. On top of that rate, the partner adds their own markup — a fixed percentage that can be set individually for each exchange direction. The difference between the platform rate and the final client rate is the partner’s revenue.

Simplified example for the BTC → USDT direction:

market_rate     = 100000          # market BTC/USDT rate (L0)
platform_rate   = 99000           # partner rate: market minus spread and platform fee (L1, L2)
partner_markup  = 0.005           # partner markup 0.5% (L3)

client_rate     = platform_rate * (1 – partner_markup)
= 99000 * 0.995
= 98505           # the client receives USDT at this rate
On a 1 BTC exchange the client receives 98,505 USDT instead of 99,000 USDT — the difference (495 USDT, 0.5%) is the partner’s gross revenue from that order. The full layered rate model is described in Rate Formation.

On-demand rate model

The platform does not produce pre-computed XML rate feeds. A rate is calculated at the moment of the request (pull model): when a client opens the exchange widget or an API call arrives, the platform takes the current market rate and applies all markup layers. This means:

  • rates on the website and in the monitoring export are always up to date;
  • markup can be changed at any time — the new value applies to the next request;
  • the risk of stale quotes on a volatile market is minimal.

Partner revenue sources

  1. Direction markup — the primary income, set as a percentage per direction.
  2. Affiliate program — client acquisition for a share of your revenue (you share part of the markup instead of paying out of pocket on top).
  3. Flexible fees — higher markup on illiquid or “convenience” directions (cash, rare networks), lower markup on competitive top pairs to climb monitoring listings.

Revenue control

The admin panel provides financial statistics: turnover, revenue by direction and period, average markup. Use it to find directions where markup can be raised without losing flow, and where it must be lowered for a better monitoring position.

See also