What is WhiteLabel Exchange
WhiteLabel Exchange is a B2B platform for launching your own branded cryptocurrency exchanger. You get a ready-made instant swap technology stack (the ChangeNOW / SimpleSwap model): the platform covers rates, liquidity sources, payment infrastructure, and hosting — you control the brand, the markup, and the clients. This section explains who the platform is for and what it can do.
Who the platform is for
- Exchanger operators listed on exchanger monitoring services (BestChange and similar)
- Swap services and exchange aggregators
- OTC desks that need automated order intake and payouts
- Traffic owners launching an exchanger as a new product under their own brand
Key capabilities
- Currency and exchange direction management
- Your own markup on top of the platform rate — individually per direction
- On-demand rate model: calculated at the moment of the client’s request, no pre-computed XML feeds
- Reserves: manual, derived from another currency, conversion via merchant
- Merchants and automatic order payouts
- User verification (e-mail, phone, payment details, KYC) and AML transaction screening
- White-label branding: your domain, logo, colors, homepage content
- Client cabinet with exchange history
- Telegram bot
- Affiliate (referral) program
- Notifications for admins and clients (Telegram, e-mail, SMS)
- Financial statistics on exchanges and revenue
- Partner API and rate export for monitoring services
- Own Liquidity Module v1 — turns the exchanger into a micro-OTC desk with flow hedging through users
How working with the platform looks
The platform is delivered as SaaS: you don’t need your own server, a development team, or infrastructure maintenance. The exchanger runs on platform capacity, and you manage it through the admin panel: connect your domain, enable directions, configure markup, reserves, design, and notifications.
Technical concerns — updates, availability, rate sources, payment integrations — remain on the platform side.
What to read next
Before configuring anything, review the partner monetization model, then move on to onboarding and requirements and the initial setup.
See also